STRATEGY | CREATIVE DIRECTION | CONTENT CREATION
TaxMate is a Dutch bookkeeping service for self-employed professionals. The platform we built around, "Petje af," reframes outsourcing your administration, not as a concession, but as the obvious move from someone with better things to do.
From that foundation I developed video concepts for a full production shoot, short-form social scripts for Meta, and ad copy across the funnel, and filmed and edited eight ads, together with a fresh photo shoot for the website.
